Business vision is key to creating effective CRM systems - Creative Analysis

Business vision is key to creating effective CRM systems

Every Power Pack CRM that we build starts in the same place – the business vision. Without knowing where the business is going there is no way of fully understanding how to create the system that is going to underpin the processes and automation within that business.

CRMs and other business systems are only as good as the design they are built on. They’ve got to be treated like a satellite navigation system – it won’t get you to your goals and targets without telling it where it needs to go.

Creative Analysis Power Pack Scoping Session

We love working with our clients to find out all about their business vision. We use this vision to scope out exactly what their system needs to look like, function as and most importantly support them in achieving.

Your CRM system should as a minimum…

1. Save you time AND effort
2. Enable you to step outside of the business/detail
3. Provide you with a loyal, reliable machine to run your business

If this isn’t happening for you then your system isn’t aligned with your business vision, targets and goals.

Start with the end in mind… what is the destination? Then work backwards and build the machine to take you to those goals.

 

Scoping session with one of our clients: Inline Video http://www.inlinevideo.co.uk/

We love working with innovative clients with fresh ideas and fantastic products, Inline are certainly no exception!

“Inline video is no ordinary online video. It’s a hyper-focused, agile and compelling marketing tool and it’s capable of triggering powerful emotional connection with your brand.”

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