Like Father Like Daughter - Creative Analysis

Like Father Like Daughter

Take your face out of your hands
And clear your eyes
You have a right to your dreams
And don’t be denied
I believe in a better way

(Ben Harper)

So thought my dad. Always creating something, building something, fixing something, his way of thinking must have inspired my own on some subconscious level. I see that my need to ‘do it better’, to create and build and fix, motivates me to find and direct my passion and skills into a lifework that I know really makes a difference for people ‘out there’.

Paula Atherill & Cliff Atherill (3)

It’s a simple philosophy: is it difficult? Is it time-consuming? Unnecessarily complicated? Or worse than all of these, just totally confusing? Then I am your girl – absolutely. You hate it, I love it: CRM. You know you have to have a system in place but would rather stick your head in the sand because your brilliant business, which is where your passion well and truly lies, already gobbles more hours than there are in a day.

Good job we’re all so different. Amazingly, perhaps, to you – believing in and finding a better way for solopreneurs and small businesses is what it’s all about for me: if I can give you a system that allows you space and time to focus on what you love to do best, well then – we have it cracked! A creative solution exchanging a heavy, time-munching system for a big sigh of freedom maximizes the happy factor for me and for you.

So next time you’re yawning/cringing/crying when you think of the words ‘efficiency’, ‘organization’ and ‘action’ as they relate to your current CRM needs, just breathe and remember –

I really do believe in a better way
(Paula Atherill)

Make Things Better

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